About
Citizen, a pioneer in watchmaking and innovation since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. 2026 marks the 50th anniversary of Eco-Drive innovation, a milestone reflecting half a century of advancing light-powered technology. Citizen Eco-Drive uses any kind of light—artificial or natural—to power its watches. This mastery of materials and technology allows the brand to introduce new ways to experience light-powered watchmaking, made possible by the depth of Citizen’s technological leadership.
From the company's JCK Las Vegas directory profile.
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